Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams

COMPUTERS / General


Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.

Mapping Experiences is divided into three parts:

  • Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
  • Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
  • See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

price: $19.99 Buy Now

Download Now Read Online

Mapping Experiences


Download Now Read Online

Author by : James Kalbach
Languange Used : en
Release Date : 2016-04-25
Publisher by : "O'Reilly Media, Inc."

Customers who have inconsistent, broken experiences with products and services are understandably frustrated.

Le Story Mapping


Download Now Read Online

Author by : Jeff Patton
Languange Used : fr
Release Date : 2015-11-04
Publisher by : Dunod

Une user story est une description simple et compréhensible d'une fonctionnalité logicielle telle que l'imag

Le Story Mapping


Download Now Read Online

Author by : Jeff Patton
Languange Used : fr
Release Date : 2015-11-04
Publisher by :

Le Point De Bascule


Download Now Read Online

Author by : Malcolm Gladwell
Languange Used : fr
Release Date : 2016-02-24T02:00:00+01:00
Publisher by : Flammarion

Comment New York, capitale du crime qu début des années 1990, est-elle devenue en quelques mois une ville s

Design D Exp Rience Utilisateur


Download Now Read Online

Author by : Sylvie Daumal
Languange Used : fr
Release Date : 2015-06-11
Publisher by : Editions Eyrolles

Le design d'expérience utilisateur (ou UX design) est un travail sur la qualité de l'expérience vécue lors

M Thodes De Design Ux


Download Now Read Online

Author by : Carine Lallemand
Languange Used : fr
Release Date : 2015-11-12
Publisher by : Editions Eyrolles

Articulant théorie et pratique, cet ouvrage présente 30 fiches méthodologiques couvrant l'essentiel du desi

Design Motionnel


Download Now Read Online

Author by : Aarron Walter
Languange Used : fr
Release Date : 2011
Publisher by : Editions Eyrolles

"Engagez émotionnellement les visiteurs de votre site Web en leur offrant une expérience positive grâce aux

Leave a Reply